Because what started as a Soho must for weekend brunch has turned into a little empire dotting Manhattan and Brooklyn, just over a decade in the making. So yes, brunch is the perennial favorite time to visit (think rosewater waffles, green shakshuka with challah toast, duck bacon egg and cheese), but know that this is an all-day café that veers towards cocktails, wine, and peri-peri chicken as the day prolongs.